SPONSORED POST: Blackened Cajun Waffle Cut Fries

by Irvin on July 7, 2011 · 8 comments

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If you’ve been following along with some of my past posts about the Alexia Foods “Reinvent a Classic” I’ve been tasked to create a new French fry flavor for Alexia Foods (along with 20 other bloggers) in a contest to come up with something fantastic fabulous. The problem for me, I have TOO many ideas. How can I narrow down my ideas to just ONE fry flavor? I’m not sure, but one of the ideas, a Blackened Cajun Waffle Cut Russet Potato Fry didn’t make the final cut because for various reasons, but I think it’s a winner and will certainly be making it again!

Blackened Cajun Waffle Cut Fries jpg

Blackened Cajun Waffle Cut Fries

The best way I can think of narrowing down my flavor ideas is to have a French Fry Party. The minute I suggested it to my friend Peter, he immediately lit up and was all “YES! I’m in.” Didn’t have to ask twice about that now did I? So I sent out an email blast to a few of my friends and within minutes I got responses telling me that they were ready to sacrifice their waistline to help a friend out.

I love my friends.

tasting Fries jpg

My friends carried the burden of taste testing my fries.

In the end, I realized I had WAY too many ideas to throw at my friends. About 20 plus ideas that I knew I had to narrow down. I mean the idea of tasting 20 different fry flavors sounds great in THEORY but talk about French fry overload.

So sadly, I bid adieu some of the more out there ideas like the Umami Overload Fry (parmesan cheese, soy sauce and porcini powder), the Southeast Asian Fry (lemongrass, lime and ginger), and the Srirachi flavored fry (which were similar to another discard idea, the Kimchi fry). As much as I liked these ideas (and a few more) they were either not doable (I couldn’t source soy sauce powder) or too polarizing (I mean, I love Srirachi sauce, but not sure if everyone else would).

Sample Spices blended jpg

Sample spices blended for seasoning the fries

My final eight flavors that I picked definitely had my friends talking and comparing notes. I have a habit of doing a lot of complex flavors combinations in my sweet desserts (you can probably tell that by my recipes) and it’s no different with the salty and savory items I create as well.

Jonathan eating fries jpg

My friend Jonathan flew all the way from Hong Kong to eat some fries.

I had a blast serving up fries to my friends, and making them guess what each flavor was. They all played along well, taking notes, and ranking each of the fries on a scale of 1-10. In the end four were definitely winners, and four didn’t quite stand up to their scrutiny.

Bowl of citrus and potatoes jpg

Some of the ingredients I used in my fries seasonings.

The bottom four fries were:
The Asian Orange Sichuan Peppercorn Spice Sweet Potato Julienne Cut Fries with fresh ground Sichuan peppercorns, orange zest, ginger powder, salt, white pepper, and brown sugar. They ranked it at a “3” and commented that it needed more salt and tasted rather generic to them. This surprised me, but after I tasted I realized that the Sichuan Pepper was a rather one note flavor and not as robust as I had hoped (Sichuan peppercorn loses it’s umph after it’s ground, which probably wouldn’t work well with mass produced frozen fries anyway).

Asian Sichuan Orange Fries jpg

Asian Orange Sichuan Peppercorn Spice Sweet Potato Julienne Cut Fries

The Paella Sweet Potato Julienne Cut Fries with black pepper, garlic, salt, cayenne pepper, paprika, onions, saffron threads and lemon zest. They ranked it a respectable “6” but were perplexed by the fruitiness that the saffron threads imparted and the sweet to spicy flavors that were happening as they continued to eat the fries.

Paella seasoned sweet potato fries jpg

Paella Sweet Potato Julienne Cut Fries

The Harissa Sweet Potato Julienne Cut Fries with coriander, garlic, salt, cumin, cayenne pepper, lime zest, mixed ground peppercorns, and paprika. A decent “7” ranking, they thought their was a pleasant spice and chili powder taste to the fries but they weren’t outstanding compared to the others.

Harissa sweet potato fries jpg

Harissa Sweet Potato Julienne Cut Fries

Finally there was the Blackened Cajun Waffle Cut Russet Fries, which I started this post with. My friends did love it, but they said it had a slow building spice and it needed to be served with a ranch or blue cheese dressing to cool your mouth. It ranked a respectable “7” by itself, but I think it’s should have been ranked higher, especially if I had served it with some Ranch dressing (I made everyone eat the fries without ketchup or any other sauce to get an accurate read of the flavors). Then again I love spicy food, so I’m giving you the recipe in case you want to make it at home.

 Blackened Cajun Waffle Cut Russet Fries jpg

Blackened Cajun Waffle Cut Russet Fries

Oh, and swing by next week for the TOP four fries flavors selected by my friends and help me choose which fry flavor I should submit to Alexia Foods (they all were ranked an 8 or higher by my friends). I think you’ll like some of the ideas I came up with.

[This is a sponsored post. I did receive compensation from Alexia Foods to write about developing a new fry flavor, but all opinions are my own. For a full disclosure statement about my sponsored post policy, please visit my FAQ page]

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{ 8 comments… read them below or add one }

NISRINE July 7, 2011 at 6:15 am

These fries look very flavorful. I must give them a go.


Jen @ keepitsimplefoods July 7, 2011 at 8:46 am



Brian @ A Thought For Food July 7, 2011 at 7:31 pm

There’s nothing like a big plate of spiced up fries while chomping down on a burger (or, in my case, a veggie burger). And your take on waffle cut fries is just outstanding!


Rita July 8, 2011 at 1:25 am

Wow. I wish I could have attended this fry-tasting party! Are you sure you should be sharing your “B-list” ideas online? What if one of your competitors gets inspired to submit one of these? 😛 Of course, you ARE doing the rest of us a great service by sharing these sooner rather than later . . .


Leslie from Leslie Loves Veggies July 8, 2011 at 5:54 am

Srirachi is on my list of faves!!!! That’s all I’m sayin’! 🙂 Your Reinvent A Classic Fries look fabulous!!! Wish I would have been invited to the party!! Woot!!

This is too much fun!
Leslie Loves Veggies


Brooke July 12, 2011 at 10:19 pm

I want Cajun Fries in my mouth RIGHT NOW! I can NOT believe we are officially pitted together in this competition. Now I hope everyone else loses and we end up with Maggy on the stageat Foodbuzz. This is a realistic dream, no?

Everything looks so, so, so fab!


Annapet July 13, 2011 at 2:16 pm

Wow, your blog left me very hungry again! 😉


Dan July 24, 2011 at 8:16 pm

We are so excited to try these spicy waffle fries! Thank you for another truly amazing post!


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