Strawberries and Cream Chocolate Chip Jumbo Cookie and a SF Food Blogger’s Bake Sale Recap

by Irvin on June 16, 2011 · 6 comments

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I’ve written about the San Francisco Food Blogger’s Bake Sale back in May before the event, but I never did have a chance to write about the fact that our little community bake sale here in San Francisco made $2500! That’s a whole lot of cash from some cookies and brownies (and cakes and pies and so many other amazing things). I had brought a number of baked goods to the event, including my raspberry chocolate marble cookie, my genmaicha green tea brownie, but I also brought a limited number of my trio of jumbo cookie packages (which I also brought to the SF Food Swap the following day) and they sold like crazy. Included in the jumbo cookies trio is my Strawberries and Cream Chocolate Chip Jumbo Cookie, which AJ absolutely couldn’t stop eating (I had to force him to stop so I could make sure to have a few to sell off for charity).

Strawberry and Cream Chocolate Chip Jumbo Cookie jpg

Strawberry and Cream Chocolate Chip Jumbo Cookie

The bake sale was pretty awesome. For those who didn’t read my previous posts about the bake sale, it was part of the Great American Bake Sale benefitting Share our Strength, and organization dedicated to eradicating childhood hunger here in the US. The amazing Gaby of What’s Gaby Cooking had organized the nationwide event for food bloggers and San Francisco came in second for raising the highest amount of money (right behind Atlanta’s bake sale, run by the exceedingly talented beyond belief Tami of Running with Scissors). Collectively, the bake sale raised more than $25,000 nationwide, making San Francisco’s amount 10% of the total amount.

San Francisco Food Bloggers' Bake Sale jpg

San Francisco Food Bloggers' Bake Sale sign at 18 Reasons

I had help organize the San Francisco Food Blogger Bake Sale along with Anita of Dessert’s First, who organized the first Food Blogger Bake Sale last year. I was joined by Annelies of La Vie En Route,  Shauna of Piece of Cake and Lisa of Lisa is Bossy in the organizing of the event. I can’t imagine the amazing people who organized their respective bake sales by themselves. The amount of planning and work involved was pretty intense, but we divided and conquered.

San Francisco Food Bloggers' Bake Sale jpg

San Francisco Food Bloggers' Bake Sale San Francisco Food Bloggers' Bake Sale jpg

Of course, the bake sale wouldn’t have happened without the amazing food bloggers of San Francisco. The San Francisco Bay Area has such a rich and diverse number of food bloggers and they really rallied behind the cause, donating some fantastic items for sale (including some gorgeous looking vegan and gluten free items). I was not only impressed with the number of bloggers I got to meet, but also the beautiful baked goods that was donated.

San Francisco Food Bloggers' Bake Sale jpg San Francisco Food Bloggers' Bake Sale jpg San Francisco Food Bloggers' Bake Sale jpg

In addition to the generous food bloggers, the wonderful nonprofit organization 18 Reasons, run by Bi-Rite Market, had donated the space for our main location. Coming in at the last minute, Kiehl’s had offered to donate their store on Fillmore as well to be a secondary location and they were fantastic. Anita and her husband Mike bounced from the 18 Reason store to the Kiehl’s store (which Lisa was heading up) to make sure that both locations were running smoothly. Though I didn’t go to the Kiehl’s store, I imagine it was pretty easy to upsell to the customers over there “Hello. I see you are buying a $50 2 oz firming cream. How about a $3 cookie for the kids?”

San Francisco Food Bloggers' Bake Sale jpg San Francisco Food Bloggers' Bake Sale jpg San Francisco Food Bloggers' Bake Sale jpg

Side note: I once got a sample of that firming cream from Kiehl’s and it’s friggin’ amazing. If I had the money, I’d totally buy it.

The customers of the bake sale were totally supportive. We had people give us money and not asking for change or throwing their change in our “donation jar”, we had kids gawking at the adorable cupcakes and we had people asking how they could be involved next year in the event. Of course, we also had a few people come in here looking for some more down to earth stuff. I saw a man circling around a few times and when I asked him if he needed help, he turned to me and asked “Um. Do you just have any plain chocolate chip cookies?” I looked around, helpless and said “Well, this is a food blogger bake sale. I mean, I think we have some Mexican Chocolate Chip cookies over there, and maybe a Chai flavored Chocolate Chip cookie over there…” In the end I did direct him to my cookie trio, that had a plain jumbo chocolate chip cookie in it, along with the blueberry white chocolate chip cookie and the strawberry and cream chocolate chip cookie. He seemed to think that was close enough.

San Francisco Food Bloggers' Bake Sale jpg San Francisco Food Bloggers' Bake Sale jpg

Strawberry and Cream Chocolate Chip Jumbo Cookie jpg

Shauna and I held down the fort at 18 Reasons, and though there wasn’t as much foot traffic as we would have liked (the overcast gloomy weather didn’t help) and we did have the random bake sale customer that overstayed his welcome, but on the whole ,the afternoon was super fun. Shauna, of course, was the rockstar, running over to Tartine every now and then to tell everyone in line that we had a bake sale happening across the street. She took complete charge of 18 Reasons and even announced, as the bake sale was coming to end, that everything was on sale for $1! “Do it for the kids people! Everything single thing here, only a dollar!!! Come on people!”

San Francisco Food Bloggers' Bake Sale jpg

In the end, I had a blast and we raised a ton of money. I can’t wait until next year. Wait. Did I really say that? The bake sale happened over a month ago and I’m still recovering from it. Let me sleep a little first. Then we can talk next year…

For more pictures from the SF Food Blogger Bake Sale, feel free to visit my Bake Sale Flickr Set.

Strawberry and Cream Chocolate Chip Jumbo Cookie jpg

Strawberry and Cream Chocolate Chip Jumbo Cookie

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{ 6 comments… read them below or add one }

JulieD June 16, 2011 at 5:40 am

Your cookies look awesome and I love your packaging! It’s so cute! We had a blast at our bake sale too and if I didn’t have Aggie’s (from Aggie’s Kitchen) help, I don’t know what I would have done. Thanks for the link up and I can’t wait to see what you do next year. Congrats on raising so much money!

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faith June 16, 2011 at 11:49 pm

Those look amazing!!! I have been eying that momofuku recipe for awhile now but strawberries are more up my alley. BEAUTIFUL!

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annelies June 17, 2011 at 9:50 am

Great recap Irvin! Wow, 18 Reasons was packed and looked awesome!! :)

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Rita June 17, 2011 at 3:14 pm

Everything looks absolutely delicious. I enjoy your shirt coordinating with the Food Blogger Bake Sale poster (and the dishtowel). <3 <3 <3

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Laura June 18, 2011 at 9:20 pm

Wow. This seriously looks amazing. I wish I was there! Coulda been since I’m a Bay girl :), if only I’d known. Awesome!!!
I’m new to your blog. So far looks great! Yay.
Check out mines :)

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Tonipet August 31, 2011 at 8:24 am

Fabulous blog, the presentation, packaging and colors really are so appealing. I love everything about your cookies. You’re an awesome baker, writer and recipe maker. All the best to you!

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