Hello there! For those of you who follow me on Twitter or are a fan of my Facebook page you might have already heard my announcement. But for those who have not, here is it: I will not only be going to BlogHer Food down in Atlanta on May 20-21st, but I’ll be leading a session with my fantastic friend Sabrina over at The Tomato Tart, at the conference! Yep, you read that correct, I’m going to be up there, in front, actually talking about something I know a little bit about. Branding and Design! Our panel discussion is part of the visuals track and is entitled Branding and Web Design 101 for Food Bloggers and we can’t wait to share with you our collective knowledge!
For those of you who don’t know, I’m actually a trained graphic designer, not a trained pastry chef (the only cooking class I’ve ever taken was in fifth grade summer school where I learned to make snickerdoodles). I’ve been designing for about fifteen years, and I’ve done everything from web design, book design to advertising, branding and print. My background and what I love to do the most is branding and print though. So when the BlogHer did a call for entries about panel discussions, I teamed up with Sabrina, who is an amazing web designer, to develop what we hope will be a stimulating, entertaining, and (this is what we really are aiming for) extremely useful breakout session.
Sabrina’s been designing websites for 15 years (Whoa! Think about that. Since 1995. The web was totally in it’s infancy) and has worked with major Fortune 500 companies like Southwest Airlines and Pepsi as well as innovative green companies and nonprofits like Amnesty International, UNICEF and Defenders of Wildlife. She’s super awesome and I’m excited to be presenting with her.
My concentration is more in branding and traditional print design. I’ve worked with some of the major food brands like Wendy’s, Ben & Jerry’s, IHOP and Quiznos as well as small local food companies here in San Francisco, such as Spot Bagel. I’ve also done a ton of work in the arena of nonprofit advertising, with campaigns for STD/HIV awareness, tobacco/drug cessation and foster care. You can see some examples of my design work below.
Though we haven’t built our presentation yet, we plan on going over some design basics like choosing an appealing color palette, how to make sure your blog logo looks great on the web and in print, how to know when it’s time to redesign your blog, examples of major design mistakes and how to fix them. We also hope to help answer any questions you might have about design in general. So if there is a specific design questions or topic you want covered in the session, feel free to leave a comment or email me. Hope to see you at BlogHer Food in Atlanta!